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PRESS RELEASES

When you're craving the taste of a Legit. Texas. Barbecue™ burger on National Grilled Cheese Day, look no further than Dickey’s Barbecue Pit’s virtual hamburger concept, Big Deal Burger. 
 
What better way to cure your cravings than with the Double Royale Grilled Cheese – A double cheeseburger served between two grilled cheese sandwiches, topped with shredded lettuce, sliced tomato, sliced yellow onion, sliced pickles and Big Deal sauce. Now that’s a cheesy mouth full. 
 
On Wednesday, April 12th for National Grilled Cheese Day, the burger concept will be offering their guests a FREE Big Yellow cup with a purchase of a Double Royale Grilled Cheese using code GCDAY23. The offer can be placed and redeemed on bigdealburger.com or the Big Deal Burger App 
 
Big Deal Burger’s has an amazing lineup of additional burgers featuring bold and unique flavor combinations including: 

•	Dad Bod Burger – A double burger served on a toasted brioche bun, topped with smoked brisket, crumbled blue cheese, sweet grilled onions, blue cheese dressing, shredded lettuce and sliced tomato. 
•	The Nunchuck Norris Cheeseburger – A single cheeseburger served on a toasted brioche bun, topped with smoked brisket, sliced polish sausage, crispy onion tanglers, barbecue sauce and mayo. 
•	El Fuego – a double burger served on a toasted brioche bun, topped with smoked brisket, spicy jalapeño cheese sauce, pickled jalapeños and crispy onion tanglers. 
 
“At Dickey’s and Big Deal Burger, we love celebrating all holidays and National Grilled Cheese Day certainly fits the bill,” said [Laura Rea Dickey](https://www.dickeys.com/company/meet-our-team), CEO of Dickey’s Barbecue Restaurants, Inc. “We hope our guests will enjoy one of our delicious, innovative burgers and take on the Double Royale Grilled Cheese on this special, cheesy day.”
 
All of Big Deal Burger’s menu items are available for delivery or pickup online at bigdealburgerco.com or through the Big Deal Burger App. For more information or to find the location nearest to you, visit [bigdealburgerco.com](https://www.bigdealburgerco.com/). 
 
To learn more, follow Dickey’s Barbecue Pit on [Facebook](https://www.facebook.com/dickeysbarbecuepit/), [Instagram]( https://www.instagram.com/dickeysbarbecuepit/), [Twitter](https://twitter.com/dickeys). Download the [Dickey’s Barbecue Pit App](https://www.dickeys.com/promos/check-the-app) from the [Apple App Store](https://itunes.apple.com/us/app/dickeys-barbecue-pit/id1288151925?mt=8) or [Google Play](https://play.google.com/store/apps/details?id=com.olodickeysapp).
 
To learn more about Dickey’s Virtual Concepts follow Wing Boss on [Facebook](https://www.facebook.com/WingBossCo), [Instagram](https://www.instagram.com/wingbossco/) and [Tik Tok](https://www.tiktok.com/@wingbossofficial?lang=en); Trailer Birds on [Facebook](https://www.facebook.com/trailerbirdsofficial), [Instagram](https://www.instagram.com/trailerbirds/) and [Tik Tok](https://www.tiktok.com/@trailerbirds?lang=en); and Big Deal Burger on [Facebook](https://www.facebook.com/BigDealBurgerCo), [Instagram](https://www.instagram.com/bigdealburgerco/) and [Tik Tok](https://www.tiktok.com/@bigdealburger?lang=en).
 
About Dickey’s Barbecue Restaurants, Inc. 
[Dickey's Barbecue Restaurants, Inc.](https://www.dickeys.com/company/our-story), the world’s largest barbecue concept, was founded in 1941 by the Dickey family. For the past 80 years, Dickey’s Barbecue Pit has served millions of guests in 44 states Legit. Texas. Barbecue.™ At Dickey’s, all our barbecued meats are smoked onsite in a hickory wood burning pit. Dickey’s proudly believes there’s no shortcut to true barbecue and it’s why our name isn’t BBQ. The Dallas-based, family-run barbecue franchise offers eight slow-smoked meats and 12 wholesome sides with 'No B.S. (Bad Stuff)' included. Dickey’s Barbecue has 550 locations across the United States and eight other countries.
 
Dickey’s was named to Newsweek’s 2022 America’s Favorite Restaurant Chains list and USA Today 2021 readers’ choice awards. Dickey’s won first place on Fast Casual’s “Top 100 Movers and Shakers” list, been named a Top 500 [Franchise](https://topfranchise.com/products/dickey-s-barbecue-pit-franchise/) by Entrepreneur and named to Hospitality Technology’s Industry Heroes list. Led by CEO Laura Rea Dickey, who was named among the country’s 50 most influential women in foodservice in Nation’s Restaurant News, was recognized by Fast Casual’s Top 100 Movers and Shakers list and honored by Dallas Business Journal. Dickey's Barbecue Pit has also been recognized by Fox News, Forbes Magazine, Franchise Times, The Dallas Morning News, The Wall Street Journal, People Magazine and QSR Magazine. Dickey’s Barbecue is part of Dickey’s Restaurant Brands which has more than 700 restaurants nationwide including brands Wing Boss, Trailer Birds, Big Deal Burger and bbqathome.com. DRB is led by CEO Roland Dickey Jr. For more information, visit [dickeys.com](https://www.dickeys.com/).

Big Deal Burger Celebrates National Grilled Cheese Day

DALLAS (September 12, 2022) – Dickey’s Barbecue Pit’s virtual concept Big Deal Burger is spending National Cheeseburger Day, September 18th, treating its guests to some delicious and cheesy deals!

Join Big Deal Burger for National Cheeseburger Day to honor America’s favorite sandwich, the Cheeseburger! Save yourself the hassle of firing up the grill in the middle of the game and let Big Deal Burger do the smokin’ for you. This iconic, gourmet burger concept will be offering the following deals online at www.bigdealburger.com.

· Big Deal Burger Single with cheese for $5.00 from September 17th – 18th

· Big Deal Burger Double with cheese for $6.00 from September 15th – 16th

“Life is too short to miss out on one of our unique, southern burgers,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “A true barbecue burger can only come from a wood-burning pit. And that’s what we offer. So, if you want a burger with the pit-smoked flavor of Dickeys, then you’ve come to the right place. The real deal, Big Deal Burger”.

Their burger options offer a combination of classic, old-fashioned chophouse burgers with Dickey's smoked meats and saucy toppings. You don’t want to miss these great deals. Head over to Big Deal Burger’s website and order your single or double cheeseburger while you can.

For more information about franchise opportunities, visit franchise.dickeys.com.

To learn more about Dickey’s Virtual Concepts follow Wing Boss on Facebook, Instagram and Tik Tok; Trailer Birds on Facebook, Instagram and Tik Tok; and Big Deal Burger on Facebook, Instagram and Tik Tok.

To learn more, follow Dickey’s Barbecue Pit on Facebook, Instagram and Twitter. Download the Dickey’s Barbecue Pit app from the Apple App Store or Google Play.

About Dickey’s Barbecue Restaurants, Inc. Dickey's Barbecue Restaurants, Inc., the world’s largest barbecue concept, was founded in 1941 by the Dickey family. For the past 80 years, Dickey’s Barbecue Pit has served millions of guests in 44 states Legit. Texas. Barbecue.™ At Dickey’s, all our barbecued meats are smoked onsite in a hickory wood burning pit. Dickey’s proudly believes there’s no shortcut to true barbecue and it’s why our name isn’t BBQ. The Dallas-based, family-run barbecue franchise offers eight slow-smoked meats and 12 wholesome sides with 'No B.S. (Bad Stuff)' included. Dickey’s Barbecue has 550 locations across the United States and eight other countries.

Dickey’s was named to Newsweek’s 2022 America’s Favorite Restaurant Chains list and USA Today 2021 readers’ choice awards. Dickey’s won first place on Fast Casual’s “Top 100 Movers and Shakers” list, been named a Top 500 Franchise by Entrepreneur and named to Hospitality Technology’s Industry Heroes list. Led by CEO Laura Rea Dickey, who was named among the country’s 50 most influential women in foodservice in Nation’s Restaurant News, was recognized by Fast Casual’s Top 100 Movers and Shakers list and honored by Dallas Business Journal. Dickey's Barbecue Pit has also been recognized by Fox News, Forbes Magazine, Franchise Times, The Dallas Morning News, The Wall Street Journal, People Magazine and QSR Magazine. Dickey’s Barbecue is part of Dickey’s Restaurant Brands which has more than 700 restaurants nationwide including brands Wing Boss, Trailer Birds, Big Deal Burger and bbqathome.com. DRB is led by CEO Roland Dickey Jr. For more information, visit [www.dickeys.com]{http://www.dickeys.com}.

Big Deal Burger Celebrates National Cheeseburger Day

DALLAS (Sept. 22, 2021) – Starting today, Big Deal Burger will clear up a lie that’s been told to burger lovers everywhere: A Barbecue Burger is not just topping a burger with barbecue sauce. A Barbecue Burger is topping a burger with mouthwatering, Legit. Texas. Barbecue™. 

Big Deal Burger’s new lineup of burgers features bold flavor combinations that are unique and even a bit daring. In addition to the new Bad *ss Burgers, Big Deal Burger is also introducing combo options for all of its burgers and sandwiches along with a kids meal option! The new Bad *ss burger lineup includes:

•	Dad Bod Burger – A double burger served on a toasted brioche bun, topped with smoked brisket, crumbled blue cheese, sweet grilled onions, blue cheese dressing, shredded lettuce and sliced tomato.  
•	The Nunchuck Norris Cheeseburger – A single cheeseburger served on a toasted brioche bun, topped with smoked brisket, sliced polish sausage, crispy onion tanglers, barbecue sauce and mayo.  
•	El Fuego – a double burger served on a toasted brioche bun, topped with smoked brisket, spicy jalapeño cheese sauce, pickled jalapeños and crispy onion tanglers.  
•	Double Royale Grilled Cheese – A double cheeseburger served between two grilled cheese sandwiches, topped with shredded lettuce, sliced tomato, sliced yellow onion, sliced pickles and Big Deal sauce.  

In addition to its indulgent new sandwiches, Big Deal Burger is launching Combos. Guests can now combine any sandwich, a small order of seasoned fries – or Cajun fries – and a Big Yellow Cup with a drink of choice for a special price. And, for the little ones, Big Deal Burger will offer Kid’s Combos. Young Big Deal Burger lovers can combine either a Kid’s Burger with choice of topping or Kid’s Grilled Cheese with a small side order of seasoned fries and a Lil’ Yellow Cup.  

“We are proud to continue to innovate and add to our one-of-a-kind menu,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “Big Deal Burger’s composed sandwiches offer the perfect combination of flavors that results in savory deliciousness! Plus, with our new combos, it has never been more convenient to sink your teeth into one of our tasty creations.”

Big Deal Burger’s menu allows guests to build their own all-star burger or sandwich by choosing a protein – a single or double all-beef patty, Impossible Burger patty, pit-smoked marinated chicken, Polish sausage or spicy cheddar sausage – then adding toppings and a mouthwatering sauce to finish, all served on a buttery, toasted brioche bun. New premium toppings like smoked brisket or kielbasa allow guests to create their own dream burger. Pair your delicious creation with one of Big Deal Burger’s savory sides: seasoned brisket cheese, Cajun or buffalo ranch fries, coleslaw, or mac and cheese.

All of Big Deal Burger’s menu items are available for delivery or pickup online at bigdealburgerco.com or through UberEats, GrubHub and DoorDash. For more information or to find the location nearest to you, visit bigdealburgerco.com. 

About Dickey’s Restaurant Brands
Dickey’s Restaurant Brands, a division of Dickey’s Barbecue Restaurants, Inc., operates delivery-only virtual concepts Wing Boss and Big Deal Burger. Wing Boss serves boss-sized bone-in or boneless hickory pit-smoked chicken wings, and Big Deal Burger offers quality burgers with unique sauces and toppings for one-of-a-kind burger creations that include barbecue-inspired toppings like brisket or sausage. Learn more at wingboss.com or bigdealburgerco.com.

Dickey’s Barbecue Restaurants, Inc., the world’s largest barbecue concept, was founded in 1941 by Travis Dickey. For the past 80 years, Dickey’s Barbecue Pit has served millions of guests Legit. Texas. Barbecue. ™ The fast-casual concept has expanded worldwide with international locations in the UAE and Japan. Dickey Restaurant brands have over 550 locations nationwide. For more information, visit www.dickeys.com.

# # #


Big Deal Burger Unveils Composed Sandwiches and New Combos

Virtual burger and sandwich concept offers $5 off and free delivery for a limited time on orders over $25
 
DALLAS (Aug. 23, 2021) – The back-to-school season just got more convenient for busy families with the launch of Big Deal Burger’s new offers for its customizable burgers and sandwiches!
 
For a limited time only, guests can kick back and relax while Dickey’s Family Brands does the cooking because Big Deal Burger is offering $5 off and free delivery on any order over $25 with the code “5OFF25” at bigdealburgerco.com. Plus, fans can score free hand-cut, crispy fries from the virtual concept when they use the code “FREEFRIES” with any sandwich.
 
“Back-to-school season can be a hectic time for kids and their parents,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “We want families to be able to enjoy starting the school year and create memories without the added stress of having to cook. And to top it off, Big Deal Burger’s delicious, customizable items are sure to hit the spot after a long day in class. We can’t wait to see more fans fall in love with these mouthwatering burgers and sandwiches!”
 
Big Deal Burger’s menu allows guests to build their own all-star burger or sandwich by choosing a protein – a single or double all-beef patty, Impossible Burger patty, pit-smoked marinated chicken, Polish sausage or spicy cheddar sausage – then adding toppings and a mouthwatering sauce to finish, all served on a buttery, toasted brioche bun. Pair your delicious creation with one of Big Deal Burger’s savory sides: seasoned, brisket cheese, Cajun or buffalo ranch fries; cole slaw; or mac and cheese.
 
All of Big Deal Burger’s tasty menu items are available for pickup or delivery at bigdealburgerco.com or through UberEats, GrubHub and DoorDash. For more information or to find the location nearest to you, visit bigdealburgerco.com. 
 
About Dickey’s Restaurant Brands
Dickey’s Restaurant Brands, a division of Dickey’s Barbecue Restaurants, Inc., operates delivery-only virtual concepts Wing Boss and Big Deal Burger. Wing Boss serves boss-sized bone-in or boneless hickory pit-smoked chicken wings, and Big Deal Burger offers quality burgers with unique sauces and toppings for one-of-a-kind burger creations that include barbecue-inspired toppings like brisket or sausage. Learn more at wingboss.com or bigdealburgerco.com.
 
Dickey’s Barbecue Restaurants, Inc., the world’s largest barbecue concept, was founded in 1941 by Travis Dickey. For the past 80 years, Dickey’s Barbecue Pit has served millions of guests Legit. Texas. Barbecue. ™ The fast-casual concept has expanded worldwide with international locations in the UAE and Japan. Dickey Restaurant brands have over 550 locations nationwide. For more information, visit www.dickeys.com.
 
 


Celebrate Back-to-School Season with Big Deal Burger’s New Special V

[Dickey’s Barbecue Pit](https://www.dickeys.com/) is taking over as the next big deal in the virtual concept space with the launch of its newest delivery-only brand! 

To create a new revenue stream for its franchisees, the world’s largest barbecue concept recently added Big Deal Burger to its growing virtual brand portfolio. The new burger and sandwich concept first launched in Dallas and has since expanded to 45 locations across 12 states, including Arizona, California, Colorado, Florida, Louisiana, Michigan, Nevada, New York, North Carolina, Oklahoma, Texas and Wyoming with five more locations opening this month. Since introducing Big Deal Burger, Dickey’s has tripled average weekly volume by store. 

“As the world’s largest barbecue franchise, Dickey’s is actively creating innovative opportunities for our Owner/Operators to yield additional revenue,” said[ Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.](https://www.dickeys.com/company/meet-our-team) “After seeing success with our first virtual brand, Wing Boss, we started exploring other delivery-only concept ideas. Big Deal Burger makes perfect sense for us. Our franchisees already have the right equipment to execute it, so it’s a convenient way to capitalize on the growing delivery trend. We can’t wait to see how guests respond as we continue to expand this concept across more markets.” 

The new virtual concept’s menu is kind of a big deal. Guests can build their own all-star burger or sandwich by choosing a protein – a single or double all-beef patty, Impossible Burger patty, pit-smoked marinated chicken, Polish sausage or spicy cheddar sausage – then adding toppings and a mouthwatering sauce to finish, all served on a buttery, toasted brioche bun. Pair your delicious creation with one of Big Deal Burger’s savory sides: seasoned, brisket cheese, Cajun or buffalo ranch fries; cole slaw; or mac and cheese. 

Big Deal Burger joins Wing Boss as Dickey’s second virtual brand. The Texas-style barbecue restaurant launched Wing Boss in December 2020 to support operators during the pandemic, providing them with another opportunity expand their earning potential. Since its launch, Wing Boss has added an average of 2-4% incremental revenue. 

These tasty menu items are available for delivery through UberEats, GrubHub and DoorDash. For more information, visit [bigdealburgerco.com](//http:www.bigdealburgerco.com). 

For more information about franchise opportunities, [visit franchise.dickeys.com](https://franchise.dickeys.com/). 

About Dickey’s Barbecue Restaurants, Inc. 
Dickey's Barbecue Restaurants, Inc., the world’s largest barbecue concept, was founded in 1941 by Travis Dickey. For the past 80 years, Dickey’s Barbecue Pit has served millions of guests Legit. Texas. Barbecue.™ At Dickey’s, all our barbecued meats are smoked onsite in a hickory wood burning pit. Dickey’s proudly believes there’s no shortcut to true barbecue and it’s why they never say bbq. The Dallas-based, family-run barbecue franchise offers several slow-smoked meats and wholesome sides with 'No B.S. (Bad Stuff)' included. The fast-casual concept has expanded worldwide with two international locations in the UAE and operates over 500 locations in 44 states. In 2016, Dickey’s won first place on Fast Casual’s “Top 100 Movers and Shakers” list and was named a Top 500 Franchise by Entrepreneur in 2018. Dickey's Barbecue Pit has also been recognized by Fox News, Franchise Times, The Wall Street Journal, QSR Magazine, Forbes Magazine and Nation’s Restaurant News. 
To learn more, follow Dickey’s Franchise on [Facebook](https://www.facebook.com/dickeysbarbecuepit/), [Instagram ](https://www.instagram.com/dickeysbarbecuepit/)and [Twitter](https://twitter.com/dickeys). Download the [Dickey’s Barbecue Pit app](https://www.dickeys.com/promos/check-the-app) from the [Apple App Store](link) or[ Google Play](https://play.google.com/store/apps/details?id=com.olodickeysapp).

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